LIVE Event:
The State of Partner Engagement and Partner Portals in 2023 & Beyond
"I don't wanna log in to the portal!"
– every partner ever
It's time we address this age-old complaint.
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Do we even need partner portals?
The conversation was sparked by these threads:
Partner engagement starts with the partner experience (PX) and you’re the architect of that experience.
→ The best way to foster higher engagement is to provide PERSONALIZED experiences. People pay attention when they see you’re tailoring the experience just for them.
→ And the PX you create should be consistently delivered through ALL touchpoints with partners. This means, this standard should extend to all aspects of your partner portal too.
In this conversation, we discuss all this, as well as:
The current state and future of partner portals (do we even need them?)
Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal)
See what other partner tech providers are doing to meet expectations partners have in the current landscape
👉 The conversation started on the above threads
👉 But then we decided to give it a bigger platform to continue the discussion since these have been long-circulating thoughts in the partnerships space.
👉 We addressed the major points brought up by others from these threads, such as:
Hear insights from:
🎙️Aaron Howerton from Atlassian on why partners don’t want to log into your partner portal and other current challenges partners face with PRMs
🎙️Rob Rebholz, CEO of Superglue on how to create better partner experiences and drive portal adoption
🎙️Paul Bird, Head Portal Wizard at Magentrix on:
🔹 the root causes behind a lack of partner engagement with your portal and what you can do about it
🔹 what Magentrix is doing to enable you with partner engagement tools both inside AND outside the portal
🔹 And how Magentrix has pioneered AI-powered PRMs and is leading the way to an AI-powered future in partner management tech
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